Promotional Products and Their Effects on Business Marketing
There are countless opportunities for a business to stand out from the competition, and within these techniques lies the distribution of promotional products. Indeed, giving out free, branded stuff to consumers – for example, mugs or umbrellas with your logo on it – is a great marketing method that will put your brand in front of people on a daily basis.
If you’re looking for the specific advantages of adding promotional products to your marketing mix, here are the top five:
Stronger Brand Recognition
A goal of any business, big or small, is usually brand recognition. How can you make your brand unique enough to be noticed, and how do you make it stay in the minds of your customers or potential customers? Customize an item they use all the time, and be part of their daily routine!
Wide Reach, Affordable Price
With a limited marketing budget, it can be hard to determine how your resources should be spent while you try to reach all your goals. Promotional products offer great value for investment, with their cheap cost and big, unforgettable impact. Bear this in mind: with a simple giveaway, you can encourage customer loyalty.
Business Card Alternative
Though business cards will always be an effective business tool, promotional products can be an alternative way of sharing your contact information. Instead of simply leaving a business card with your customer or potential customer, leave the card and one branded product. For instance, if you own a bookstore, give away a mug with your logo on it. Whenever they use that mug, you will enter their mind, and that is good for business.
When marketing your business, you have to understand the importance of repeat exposure. How do you keep your business in customers’ awareness without always spending a lot of money? Easy. Think about items that your customers need to be around. We go back to mugs, pens, post-it notes and other day-to-day items that carry your logo.
Variety in Marketing
How do you describe your marketing portfolio? Say, if you had to pick between eating the same burger for lunch two days a week, or eating a different lunch every week, which would you prefer? Obviously, you’ll go for variety like most people do.
The same thing can be applied to your business marketing. Though it’s important to have mainstay marketing items, you also need to vary what you give away for branding. Provided your logo is there, you can distribute various products that consumers can use. Of course, it’s also important that the products you give out are high quality; otherwise, it will cast a bad light on your business.